Source: Global Web Index’s 2020 Social Media User Trends Report - a survey of consumer statistics for the biggest social media platforms. Monthly WhatsApp users in 2021 as a percentage of total internet users aged 16-64: Position The tool has taken off - especially in markets where WhatsApp is the communication platform of choice.īut just how popular is WhatsApp in your market? And should you be using it as a channel for customer support? WhatsApp’s market penetration, by countryĪccording to the Global Web Index’s 2020 Social Media User Trends Report-a survey of consumer statistics for the biggest social media platforms-the following are the countries with the highest percentages of WhatsApp users. Since the launch of WhatsApp Business in January 2018, more than 5 million businesses have started using the platform “to support customers, grow their businesses, and serve their communities all over the world,” according to WhatsApp. People use WhatsApp to communicate with friends and family, get updates from community organizations, and - increasingly - to connect with brands and businesses. With more than 2 billion users across 180 countries, WhatsApp is the most popular messaging app in the world and the messaging market leader in all but 25 of the world’s countries - outperforming competitors Facebook Messenger and WeChat. WhatsApp usage is so integral to hundreds of millions of people’s lives around the world, an update to its privacy settings forced a damage limitation exercise to reassure people who used the app that their private information was safe and even delayed the deadline for agreeing to the new update. WhatsApp users range from ordinary citizens to political leaders across the world.

It’s the app that India’s government wants access to so it can spy on its citizens and the British Prime Minister is happy to use to call his ministers ‘totally f****** useless’.

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